truecaller

Agency Swatcat Communication
Client Truecaller
Start Date 25 - Nov - 2021
End Date 2 - Dec - 2021

LAUNCH OF TRUECALLER 12
CASE STUDY BY SWATCAT COMMUNICATION

Truecaller, a leading platform for verifying contact and creating a spam-free environment, has rolled out Truecaller 12 with new and exciting features, including video caller ID, call recording, ghost calls, call announcements, and more. This app can be used for both professional and personal needs.

Creating a buzz around the market about the launch of Truecaller 12 with new exciting features.
Introduced folks to its features, including Video Caller ID, Call Recording, Ghost Call, and Call Announce, which make their interaction more interesting.
Aware people about the importance of safe communication in the digital world.

STRATEGY

Focus on increasing engagement with mainstream and traditional media, including leading social media influencers covering tech. Leverage Truecallers expertise and new technology initiatives to bring innovations. Actively engaging with media, taking feedback on the new features, and addressing queries for a good conversation flow.