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We at SwatCat Communication work towards showcasing your brand stories and making them count in the eyes of the media.

Today’s emerging media landscape needs a tailor-made solution to navigate as every client is unique and has specific needs according to the nature of business.

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Our public relations team supports brands and companies in developing robust communication strategies that can drive knowledge and understanding of business and services amongst key influencers.


Did you know that the Indian media landscape is as vast as a whopping 90,000 registered newspapers published in more than 40 languages, and over 700 TV news channels? Over 90 % of knowledge exchange and information consumption in regional languages.


We build brands through trust and creativity. Our team invests time to know our customers and pinpoint particular strengths and advantages in order to sharpen and focus their reputations and how they are perceived. Our approach and strategy are tailored to best suit each client’s particular business objectives.


Whether it’s exposing/ introducing a brand’s existence and purpose in people’s lives or unleashing the strength of a brand to innovate and influence, our organisation bridges the gap across varied audiences.

Project Briefing

Figuring out the project objectives, markets, and key messages.


Planning includes strategies on how to target the market for the project that leaves a lasting impression on an audience.


Implement strategies that suit the project perfectly. It can be media coverage, online content placement, and press conferences.


Reporting regular updates to the client and sharing the final report after the completion of the project.


There are many similarities between the two concepts and work hand in hand but still there is a huge difference. Public Relations is the art of storytelling through which one can engage the audience with strategic and targeted communication resulting in building relationships and maintaining the credibility of the brand. Whereas, Advertising is a one-way communication process that works to instigate prospective customers by using visuals to grab the attention of the audience to buy a particular product over another, all in a controlled manner as it is paid.

This is a very common misconception about public relations. It is for everyone irrespective of the size of the firm or nature of the sector. In fact, some brands use this tool from the very beginning of their existence to get the maximum mileage out of it and help spread awareness and reap some benefits for business. Even individuals can benefit from PR exercises. So, it doesn’t matter if it is a startup or a well-established company, PR is for everyone!

A big no, public relations is a constant and continuous efforts to reach a point that leads to greater trust and brand recall. It is a sustained effort that we all need in any work, so thus PR. In Public Relations, there are many effective measures that generate results from time to time.

Okay! Press Releases are a big part of Public Relations but it’s not the only thing that PR agencies do. It is a dynamic field that needs a wide range of activities from one on one interactions, media dipsticks, campaigns etc to maintain and build relationships between a brand and the audience.

If anyone could do PR then there would have been no need for a Public relations agency. Isn’t it? It  may look like an effortless job which is easy but it’s not. Building brands with that level of trust, managing media relations to maintain the credibility of the brand needs problem-solving, relationship-building skills, and strategic thinking skills which is not everyone’s cup of tea.


Work with us

We would love to hear more about your project