Bajaj Group
- Agency Swatcat Communication
- Client Bajaj Group
- Start Date 13 August 2022
- End Date 15 August 2022
Bajaj Group Joins Hands with Pune Municipal Corporation to commemorate ‘Azadi Ka Amrit Mahotsav’.
Creating awareness about the ‘Azadi ka AmritMahotsav’ , a program of handing over 5 lakh National Flags to the Pune Municipal Corporation by Bajaj Group.
Increase the media visibility for Bajaj Group and Pune Municipal Corporation which join Hands to commemorate ‘Azadi Ka Amrit Mahotsav’.
ACTIVITY OVERVIEW
Through the dissemination of a national press release to regional and mainline media, the audience was acquainted with 'Azadi ka AmritMahotsav' a program of handing over 5 lakh National Flags to the Pune Municipal Corporation by Bajaj Group.
The campaign focused on highlighting Bajaj Group and Pune Municipal Corporation which join Hands to commemorate ‘Azadi Ka Amrit Mahotsav’.
The campaign was covered by top publications of the country garnering combined impressions of over 74.3 Million. This includes an online reach of over 44.4 Million and over 29.9 Million print impressions.
The campaign news was flashed by two of the nation’s biggest wires – ANI and The Press Trust of India.
It was also featured in Category A media namely Business Standard, The Outlook, The Week, Zee 5, and The Print to name a few
This particular release has a time bond; we have to ensure that it should be completed on 15 - August - 2022. August 15 is celebrated as Independence Day. During this time, the paper required space to cover the coverage. Still, we completed it on time and ensured it was covered by CAT A Papers such as - Indian Express, Sakaal, Navbharat, and more. It is not only in print but also gets covered online in Business Standard, The Outlook, The Week, Zee 5, The Print, and more.