Lava
- Agency Swatcat Communication
- Client Lava
- Start Date 22 December 2023
- End Date 28 December 2023
Lava introduces 'Storm 5G' featuring 8GB RAM, Dimensity 6080 processor, priced at Rs 11,999
Creating awareness about Lava Unleashes Power Packed ‘Storm 5G’ with 8GB RAM and Dimensity 6080 processor.
Increase the media visibility of the Lava ‘Storm 5G’ featuring 8GB RAM, Dimensity 6080 processor, priced at Rs 11,999.
ACTIVITY OVERVIEW
Through the dissemination of a national press release to regional and mainline media, the audience was acquainted with Lava 'Storm 5G' featuring 8GB RAM, Dimensity 6080 processor, priced at Rs 11,999.
The campaign focused on highlighting the Lava Unleashes Power Packed ‘Storm 5G’ with 8GB RAM and Dimensity 6080 processor.
Print Coverage Clips - 174
Target Cities - Mumbai, Pune, Cochin, Kolkata, Ahmedabad, Chandigarh, Jaipur, Lucknow, Indore, Bangalore, Hyderabad, Chennai, Guwahati, Patna, Ranchi, and Bhubaneswar
The launch event of Lava to introduce its new 'Storm 5G' smartphone was held on 28 Dec '23, and We have to ensure that the coverage is completed before its launch event. In the meantime, there was Christmas and some other holidays. The paper did not have space to cover the coverage. Still, we managed to complete this coverage on time and ensure this release gets covered by CAT A Papers such as - Hindustan, Pioneer, Dainik Bhaskar, Rashtriya Sahara, Loksatya, and more.