Amway India
- Agency Swatcat Communication
- Client Amway India
- Start Date 22 December 2023
- End Date 26 December 2023
Amway India Introduces Artistry Skin Nutrition Vitamin C + HA3 Daily Serum
Through the dissemination of a national press release to regional and mainline media, the audience was acquainted with Amway India Artistry Skin Nutrition Vitamin C + HA3 Daily Serum.
The campaign focused on highlighting the Artistry Skin Nutrition Vitamin C + HA3 Daily Serum
The campaign was covered by top publications in the country garnering combined impressions of over 3 Million.
Print Coverage Clips – 58
Target Cities – Amritsar, Hisar, Jammu, and Lucknow
OBJECTIVES
Awareness - Creating awareness about Amway India Artistry Skin Nutrition Vitamin C + HA3 Daily Serum.
Media Visibility - Increase the media visibility of the Artistry Skin Nutrition Vitamin C + HA3 Daily Serum.
The skincare industry is dynamic, and introducing a new one may face competition from established brands. However, Amway is a promising brand that has gained popularity overall in India. But we have to make sure that Artistry Skin Nutrition Vitamin C + HA3 Daily Serum gains visibility and people get to know its benefits, and we did it. We have secured media coverage in Hindustan, Pioneer, Dainik Bhaskar, Rashtriya Sahara, Loksatya, and more CAT A category papers.