College Dekho
- Agency Swatcat Communication
- Client College Dekho
- Start Date 5 May 2023
- End Date 12 May 2023
CollegeDekho Launches Career Compass
Execute a comprehensive media outreach plan to secure coverage in print and online media.
Increase its media visibility to showcase the functionality and benefits of Career Compass which is available in 6 major Indian languages and helps students make informed career choices.
ACTIVITY OVERVIEW
Through the dissemination of a national press release to regional and mainline media, the audience was acquainted with the CollegeDekho Free Career Compass Test which helps students identify career paths.
The campaign focused on highlighting CollegeDekho Free Career Compass Test which is available in 6 major Indian languages and helps students make informed career choices.
PR Value – 19309140 & AD Value – 3861828
Print Coverage Clips – 178 & Online Coverage Clips - 16
As we all know, the education sector is highly competitive, and there are various platforms offering career guidance. To stand out from the competitors, we convey the message in the regional language to resonate with a wide range of audiences. Also, we use online platforms to connect with students who want to make informed career choices. CollegeDekho Career Compass gets print coverage in CAT A Paper such as - Hindustan Times, Hindustan, The Pioneer, Dainik Jagran, and more. It is covered online in The Print, The Week, ANI, PTI, and more.